RAWBANK'S NEW AMBITION
Beyond a bank, the future starts here
Mustafa RAWJI
CEO
Congo needs more than a bank
Our world is changing at lightning speed—innovation, technology, youth aspirations, climate challenges, shifting economies. Everything is evolving, accelerating. Amid this whirlwind, one thing remains constant: the need for trust, for strong, human, and close institutions.
For 23 years, Rawbank has grown with a deep conviction: we’re not just here to manage money. We’re here to support, to listen, to build. We’re here to transform.
In 2024, we took a moment to reflect. We asked ourselves: who do we want to be for the Congolese people, for Africa, for tomorrow? From that reflection came a new chapter in our journey.
Reflection and revelation: A new chapter
Today, with pride, humility, and excitement, we unveil
our new brand identity.
A logo, yes—but more importantly, a renewed promise:
To go even further. To always be “beyond a bank.”
Shaping tomorrow with purpose
Digital transformation
Accelerating our digital transformation so that every Congolese citizen, wherever they are, has access to tailored financial services
Inclusive growth
Strengthening our commitment to a greener, more inclusive, and fair economy
Empowering talent
Showcasing Congolese talent, supporting women, entrepreneurs, and SMEs that are building the country’s future
Rooted in service
Innovating without ever losing what makes us strong: proximity, reliability, and a passion for service.
A new chapter, Written together
We are entering a new chapter—and we want to write it with you.
Because Rawbank doesn’t belong to a few—it belongs to the merchants and startups of Kinshasa, the women entrepreneurs of Goma, the families of Bukavu. It is the mirror of a forward-moving Congo.
Our identity is changing, but our mission remains: To serve Congo.
We are proud to unveil this new chapter of Rawbank—a chapter that will help countless individuals in Congo and beyond pursue their dreams.
Naima Issawi
Performances and Network Director
Interview with Naima Issawi
Why update rawbank’s identity now, after 23 years?
Rawbank was born in 2002, in a country rebuilding from the ground up. Twenty-three years later, Congo has changed. It is youthful, connected, ambitious. And the world around us is evolving rapidly—customer expectations, economic dynamics, environmental challenges, digital practices—everything is shifting.
In this context, we wanted to pause and rethink our role in Congolese society and in today’s Africa. This rebranding comes from a deep conviction: to remain useful, close, and high-performing, we must evolve with the times. This new identity reflects a strong strategic direction and a renewed commitment. It marks a key stage in our history: one of maturity, ambition, and openness to the future.
How does this rebranding go beyond a simple logo change?
It’s not just a new design. This new identity tells a story—the story of a bank that moves with the times while staying true to its values.
The new logo is a strong symbol. Inspired by the Congolese leopard—an emblem of power and resilience—the stylized yellow claws reflect our strength, our ability to innovate, and our agility in facing challenges. Yellow stands for vitality, optimism, and prosperity—a color focused on the future. The black typography represents our solidity, reliability, and role as a trusted institution in a changing world.
But beyond the symbolism, this visual shift reflects a deeper movement. We are accelerating our digitalization to make banking services accessible to all. We are more committed than ever to a green and inclusive economy. And we continue to support the people driving change—women, youth, entrepreneurs, SMEs. This new look reflects a more modern, connected Rawbank, but one that remains close to its people.
What message are you trying to convey with this new chapter?
We want to tell the Congolese people: Rawbank is changing because Congo is changing. But our mission remains the same. From day one, we’ve been here to support, serve, and empower. This new chapter is our way of reaffirming that commitment—to development, to our clients’ projects, and to people.
Through this rebranding, we are sending a message of unity, trust, and action. Rawbank doesn’t belong to a select few. It belongs to the merchants of Kinshasa, the women of Goma, the families of Bukavu. It reflects a country that is moving forward, inventing, and building.
Our promise remains unchanged: to go further, always beyond a bank. We are proud to write this new chapter with and for the Congolese people.
Milestones in RAWBANK’s history
Rawji Group establishes in DRC
and invests in the country
Rawbank is created
Opening of the first Rawbank
branch in Kinshasa
Launch of international
MasterCard credit cards
First partnerships with IFC, followed by
Proparco, AFD, AfDB, EIB, Shelter
Afrique, and FPM
Launch of “Lady’s First” program
to support women entrepreneurs
RAWBANK
A Bank Born from Congo. To Shape the Future.
A Clear Mission,
A Deep Commitment
In 23 years, Rawbank has gone from an emerging institution to a national benchmark. But its story isn’t only about market share or financials—it lives in the people.
It lives in the bustling markets where merchants use its services to grow their businesses. In the women entrepreneurs turning their ideas into solid companies through Lady’s First. In the young people launching startups with Rawbank as a partner. In rural families accessing financial services for the first time through Illico Cash.
Rawbank is the story of a bank that chose to speed up Congo’s momentum. One that never forgot why it was created. One that remains loyal to its core mission: Serving Congo.
A Bank Built on Strong Values
Innovation
with pioneering products like Illico Cash and Lady First.
Proximity
Social responsibility
A New Brand Identity to Support Your Ambitions
The economic and financial landscape is evolving fast. Digitalization is redefining services and expectations, while growing competition from traditional and non-traditional players raises the bar.
In this shifting environment, customers demand faster, more transparent, more accessible services that meet global standards.
Evolving with purpose: A Bold New Chapter
A Symbol of Transformation
Our new logo is more than an aesthetic update. It reflects a vision, an ambition, a movement. It tells the story of who we are, where we come from, and where we’re heading.
It features two elements: The “Rawbank” wordmark—anchored, clear, and assertive. A powerful symbol inspired by the Congolese leopard, an iconic creature known for strength, agility, speed, and resilience.
The stylized yellow claws symbolize what has defined us for over two decades:
- Strength in an uncertain environment.
- Resilience in the face of crises and challenges
- Innovation as a constant driver of change and responsiveness.
Yellow evokes hope, energy, and prosperity. It reflects the optimism that drives us—the unshakable belief in Congo’s potential and in its people’s ability to build a better future.
RAWBANK
But this new identity goes beyond a logo
Looking to the Future Together: A Governance Rooted in Congo, Focused on Africa
For 23 years, Rawbank has been built in the heart of Congo with a clear belief: to create a reference bank, you must invest first in Congolese human capital.
Thanks to the intelligence, commitment, and resilience of its local talents, Rawbank has become the country’s leading commercial bank—a key player in the economy and a model of innovation and closeness.
Without losing sight of its roots, Rawbank is projecting itself into the pan-African space, aiming to contribute to a more integrated, inclusive, and ambitious financial ecosystem for the continent.
